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People that “echo”-Yassar Canchola

For our December issue our people that “echo” editorial chose Yassar Canchola as an individual who echoes in Santa Cruz County. Mr. Canchola is a Nogales native. Mr. Canchola is not new to the field of social work. He began his career in the field in 1994. He is currently a substance abuse counselor and site supervisor for South Eastern Arizona Behavioral Health Services (SEABHS) in Nogales. He has Bachelor’s Degree in Sociology from the University of New Mexico in Albuquerque.

“My parents inspired me to pay it forward. I’ve seen the compassion they have in wanting to make this community better. It has allowed me to strive to help those need. This inspired me to work in the field of social work,” said Yassar Canchola.

His career in the field started with a four-year “tour of duty” where he had an opportunity to work for at-risk youth group home in San Diego, California. After gaining experience working with at-risk youth, he later went to work for Job Corps as a resident advisor. These experiences made it possible for him to become familiar with some of the struggles young people face.

This was a stepping stone for him into the field of behavioral health.In May of 1998, he landed a job as an adult case manager for SEABHS. He worked there for 12 years as a case manager, employment coordinator, and a crisis evaluator. Later returning to work for SEABHS again in 2017. He has over 19 years of experience working in the field of behavioral health.  

“I would like to thank first and foremost my team. They are the ones that work on the front line helping our members of the community,” said Canchola. SEABHS team members are Jackie Serrano, Maria Rivas,  Alfonso Rojo, Carmen Quintana, Maria Merino, Talina Pimienta, Alejandra Figueroa and Gina Fiscus our SEABHS Clinical Director in Nogales.

 Yassar is married to Rosana mother of his three children Madison, Caleb, and Joshua. Their daughter Madison is currently attending San Diego State University pursuing a degree in physical therapy. Caleb graduated from the University of Arizona with a degree in engineering currently employed at TEP. Their youngest son Joshua will soon be graduating high school.

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